Tag Archive for: las vegas

SEMA / AAPEX 2016 Las Vegas

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An angular view of the ACDelco tradeshow booth with a suspended grey banner and graphic blocks as walls with barstools, tables, and displays inside.

Stunning trade show booths have been the subject of some of our favorite work over the past few months. SEMA and AAPEX came to Las Vegas at the end of October / beginning of November and we had the chance to shoot some incredible exhibits. At AAPEX, the ACDelco booth featured ipads with virtual reality apps installed which allowed visitors to aim the tablet throughout the booth and view the exhibit as if it were an early 1900s auto parts shop. It also featured 3D printed auto parts which could be placed on flat-screen displays which recognized the part and brought up interactive information on the part including specifications and videos.

At SEMA, Chevrolet’s massive booth at the heart of Hall C in the convention center was a tribute to the Camaro, featuring several classic Camaros including the worlds first, and the worlds fastest. The exhibit also offered attendees the chance to check out the array of Chevy accessories and Chevy engines along with a few choice trucks and a prototype utility vehicle.

 

The inside of the ACDelco tradeshow booth with a red circular medallion on the floor, white seating to the right, computer kiosks on the left and in the rear the ACDelco logo suspended on a banner.White sofa seating facing tables with auto parts encased in transparent cubes in the foreground with a red suspeded banner above emblazoned with the ACDelco logo and the words "Quality Auto".An ACDelco caliper atop a solid transparent cube resembling glass with the ACDelco logo and part numbers etched into the cube.An elevated angular view of the Chevy booth at SEMA with classic Chevy Camaros lined up in the foreground and the Chevrolet logo emblazoned on a dark grey banner floating above.A prototype chevy utility vehicle behind stantions in a grey circular carpeted area with a video screen, two vertical displays with Chevy parts attached and the chevrolet logo in the background.A Chevy engine on a pedestal atop tradeshow carpeting with a fauz brick wall and garage door in the background.

IGT Exhibit at G2E

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The IGT logo on a circular frame surrounding a video chandelier which hangs above slot machines at the IGT booth at G2E 2016

The IGT exhibit at G2E was a very Vegas booth for a very Vegas show. We had the privilege of shooting IGT’s massive booth at the Sands Exposition Center at the end of September. With a 100-yard curved video wall, three paneled-video “chandeliers” and flashy new products including a 4D interactive slot experience, the exhibit was a hit. With the help of a 10-foot ladder, we were able to get a birds-eye feel of the space which was crowded with banks of slot machines ready for anxious attendees to try out.

An elevated perspective of slot machines and video chandeliers at the IGT booth at G2E 2016.The red chair from The Voice in the foreground with The Voice slots in the background at the IGT booth at G2E 2016

Sofas and tables on an elevated deck beneath a curved video wall at the IGT booth at G2E.An illuminated circular frame with an interactive video screen inside and the IGT booth in the background at G2E.

2016 Photography for Mark Tracy

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We’ve been shooting for Mark Tracy of Chemical Space for over a decade. Consequently, we’ve seen just about everything he’s designed. That said, we can say with a bit of authority that his recent design of a home in The Ridges shows his skill at designing clean, modern living spaces as well as any project he’s done. With stunning materials and open layouts, Mark is the quintessential executor of a Vegas space, making a comfortable, livable home which can quickly convert to a upscale party venue.

 

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Cartoon Network Trade Show Booth

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Cartoon Network had an incredible booth at the Licensing Expo in Las Vegas this summer. Topped with three inflatable Powerpuff Girls and featuring a two-story enclosure with multiple conference rooms wherein deals were sealed, the CN booth packed a visual punch at the convention center at Mandalay Bay. We had the privilege of photographing this monumental tradeshow exhibit and had a great time focusing on the wide, overall visual presence of the booth. Likewise, we wanted some simple, clean images of the subspaces within the booth, like seating areas and conference rooms. Then in post-production, we took some liberties in isolating the booth from its surroundings, muting some backgrounds and editing out some areas altogether.

 

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CES 2016

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The Consumer Electronics Show brings together the biggest names in technology each year in Las Vegas, and 2016 was no exception. To show off their cutting edge products and create a presence for themselves, companies like Samsung, Panasonic, ooVoo, USPS, and Plantronics design and build stunning exhibits. We had a great time photographing a host of exhibitor booths (including the booths of the companies just mentioned) and enjoyed being a part of one of the biggest trade shows on the planet.

We wanted to be able to show off some of the great images we were able to capture this year. Conventions are an excellent opportunity to use the tools and techniques of architectural photography to create images companies can be proud of.

Take a look at some photos from this year’s convention.

 

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