An angular view of the ACDelco tradeshow booth with a suspended grey banner and graphic blocks as walls with barstools, tables, and displays inside.

SEMA / AAPEX 2016 Las Vegas

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An angular view of the ACDelco tradeshow booth with a suspended grey banner and graphic blocks as walls with barstools, tables, and displays inside.

Stunning trade show booths have been the subject of some of our favorite work over the past few months. SEMA and AAPEX came to Las Vegas at the end of October / beginning of November and we had the chance to shoot some incredible exhibits. At AAPEX, the ACDelco booth featured ipads with virtual reality apps installed which allowed visitors to aim the tablet throughout the booth and view the exhibit as if it were an early 1900s auto parts shop. It also featured 3D printed auto parts which could be placed on flat-screen displays which recognized the part and brought up interactive information on the part including specifications and videos.

At SEMA, Chevrolet’s massive booth at the heart of Hall C in the convention center was a tribute to the Camaro, featuring several classic Camaros including the worlds first, and the worlds fastest. The exhibit also offered attendees the chance to check out the array of Chevy accessories and Chevy engines along with a few choice trucks and a prototype utility vehicle.

 

The inside of the ACDelco tradeshow booth with a red circular medallion on the floor, white seating to the right, computer kiosks on the left and in the rear the ACDelco logo suspended on a banner.White sofa seating facing tables with auto parts encased in transparent cubes in the foreground with a red suspeded banner above emblazoned with the ACDelco logo and the words "Quality Auto".An ACDelco caliper atop a solid transparent cube resembling glass with the ACDelco logo and part numbers etched into the cube.An elevated angular view of the Chevy booth at SEMA with classic Chevy Camaros lined up in the foreground and the Chevrolet logo emblazoned on a dark grey banner floating above.A prototype chevy utility vehicle behind stantions in a grey circular carpeted area with a video screen, two vertical displays with Chevy parts attached and the chevrolet logo in the background.A Chevy engine on a pedestal atop tradeshow carpeting with a fauz brick wall and garage door in the background.

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